iA Brand Evolution

We are pleased to inform you that, starting September 22, 2025, iA will be adopting a new brand positioning to better reflect who we are today and where we want to go. This change is intended to set us apart and enhance brand consistency, helping to further accelerate our growth and maximize our recognition across North America.

Specifically, two key elements will be unveiled on September 22:

1. A new brand signature - “Get ahead” (“Prendre les devants” in French) - which captures our positioning as the financial group that champions its advisors and client’s ambitions. This signature reflects our commitment to being proactive, bold, and forward-looking.
   
2. A new graphic platform - more modern and distinctive - that will refresh and strengthen our brand image across all our communication tools to maximize recognition.

What this means for you as an Investia advisor

1. If you use it, we ask that you please remove the “Invested in you” signature from your own materials (e.g., stationery, business cards, websites, social media). This can be done gradually and no later than September 1, 2026.
2. If you would like to start using the new “Get ahead” signature, please contact us at: sales_communications@investia.ca 
3. Note that official documents provided by Investia (guides, manuals, forms, etc.) will be gradually replaced on the Advisor Centre. As a reminder, we ask that you always use the documents available in the Advisor Centre to ensure you have the most recent versions.

Frequently asked questions
For more details on the evolution of the iA brand, please see the FAQ below (specifically Question 5):

Announcement to clients
We appreciate your collaboration in keeping this information confidential until September 22, the scheduled date for iA’s announcement on its websites.

Investia Logo Guidelines
As part of the new iA brand rollout, please refer to the updated version of our Investia Logo Use Guidelines document below. The main change from the previous version is a shift in logo preference: iA now recommends using the horizontal version of the Investia logo as much as possible, whereas previously the vertical version was preferred.

Horizontal logo:
 
Vertical logo:
 

The Investia Logo Use Guidelines will be replaced on the Advisor Centre under Marketing / Practice Management on September 22.

Any questions?
Feel free to reach out to us at any of the following addresses: 

• Questions related to sales communication materials: sales_communications@investia.ca
• Questions about Investia marketing materials: investia.marketing@investia.ca
• Any other questions: investia@investia.ca

Thank you for your support in helping the iA brand shine with confidence and pride.